Social Media Management &
Creator
Grant Proposal Assistance
At CLAY, we understand that budget constraints can be a challenge for nonprofit organizations looking to enhance their social media presence. That’s why we offer grant proposal assistance. Our team can assist in identifying potential grants and collaborate with you to write a compelling proposal, showcasing how our social media packages can amplify your mission and expand your impact. In the event that your organization applies for a grant and the grant isn’t awarded, CLAY will still support your efforts by offering a 20% discount on any of our social media services, ensuring your organization can continue to grow and make an impact.
1 / Essentials Launch Package
Perfect for organizations stepping into social media for the first time, this package helps you establish a professional online presence. Our strategic approach ensures that your mission reaches your target audience with engaging, on-brand content.
2 / Amplify Mission Package
For organizations ready to accelerate their social media game, this package delivers consistent, mission-forward content that amplifies your message and grows your audience. Ideal for nonprofits seeking to build traction with a dedicated social media manager.
3 / Strategic Social Blueprint Package
Ideal for organizations that have an in-house team but need expert guidance, this package provides strategic social media planning and consulting. We’ll equip your team with a detailed, actionable content plan each month, along with professional insights and support to ensure they execute flawlessly. This is perfect for nonprofits looking to enhance their social media presence while keeping the execution internal.
Essentails Launch Package
Social Involvement
-
Platform Setup: We create and optimize your accounts on two essential platforms (e.g., Instagram, Facebook), giving your brand a polished presence.
-
Content Creation: 8 posts a month and 1 story per week, featuring custom graphics, captions, and strategic hashtags to drive engagement.
-
Monthly Content Calendar: Receive a pre-approved, detailed posting schedule with dates, times, and content outlines.
-
Basic Engagement: Respond to comments and direct messages up to 2 times per week to foster community interaction.
-
Monthly Analytics Report: Get data-driven insights into follower growth, engagement metrics, and reach to track progress.
Client Responsibilities
-
Provide branding assets (logo, color palette, fonts).
-
Supply any relevant photos or videos to be featured in content.
-
Access to existing social accounts.
Communication
-
Monthly Strategy Call (30 min): Collaborate on upcoming content plans, adjust strategy as needed.
-
Weekly Email Updates: Stay informed on progress and upcoming content.
Investment
$500/Month
Amplify Mission Package
Social Involvement
-
Platform Setup: We'll create and optimize up to three key platforms (e.g., Instagram, Facebook, LinkedIn) for increased visibility.
-
Content Creation: 12 posts per month and 2-3 stories weekly, fully tailored to your brand, including professional graphics, captions, and hashtags.
-
Monthly Content Calendar: Pre-approved content calendar outlining all upcoming posts, organized by date and platform.
-
Enhanced Engagement: Engage with comments and direct messages up to 4 times per week to boost interaction and relationship-building.
-
Monthly Analytics Report: Comprehensive data reports analyzing follower growth, reach, engagement, and content performance.
Client Responsibilities
-
Branding guidelines and access to existing accounts.
-
Provide any specific visuals or media to be featured in posts
Communication
-
Monthly Strategy Call (30 min): Refine strategy and content direction for the coming month.
-
Weekly Email Updates: Receive consistent updates on performance, content plans, and any action items.
Investment
$900/Month
Strategic Social Blueprint Package
Social Involvement
-
Platform & Audience Audit: Comprehensive review of current social media platforms and audience behavior to identify strengths, opportunities, and areas for improvement.
-
Monthly Social Media Strategy: A detailed monthly plan including content themes, key dates, posting frequency, and engagement tactics. The plan will outline specific types of posts with suggested captions and goals like follower growth, engagement, or conversions.
-
Content Calendar Outline: A structured posting schedule, detailing topics, themes, and optimal times to post. The calendar includes caption ideas, hashtags, and content types (e.g., posts, stories, reels).
-
Hashtag & Trend Analysis: Regular research and recommendations for relevant hashtags, social media trends, and viral content ideas to boost visibility.
-
Monthly Consulting Call (60 min): A deep dive into upcoming strategy, analyzing past performance, and adjusting tactics to meet evolving goals. We’ll provide feedback on your team’s execution and offer insights into improving results.
Client Responsibilities
-
Access to existing social media platforms and previous content metrics (if available).
-
In-house team responsible for executing the planned content (posts, stories, videos).
-
Branding guidelines and any key promotional events or products to be highlighted.
Communication
-
Monthly Strategy Call (60 min): Comprehensive planning session where we discuss performance, upcoming trends, and creative direction for the next month.
-
Bi-Weekly Email Support: Ongoing email consultation to answer questions, offer adjustments, or provide feedback as needed.
Investment
$750/Month