CLAY by Jamie Dufek strives to go beyond consulting services and works to leverage an organizations’ talent, expertise and resources to maximize the good they are doing in the world.

 

Element of: You don’t know what you don’t know. Creativeness behind it. Some people have this idea of a consultant/advisors, looks at everything and gives you advice. For a lot of orgs, they’re doing everything right and they’re just not leveraging it to benefit their revenue streams, board cultivation. The discovery of the things they’re already doing and repurposing. Surprise/innovation relative to helping discover what else. 

 

Example: Grant writing. Feel like they have to hire an “expert” to grant write. Same NP may have great impact stories. Grant writing is telling your story. Great team - marketing, content writing - taking those elements and repurposing into a narrative for a grant because the foundation is asking for it in a specific way. Have what they need, need to relook and apply to different avenues. Spoon. Some NP resources - have something that can be used in multiple aspects. Easy to repurpose - in the wrong way. 

 

Use it to your advantage - long-term solutions. Foundational things that can be passed on from employee to employee. Org as a whole. Timeless to the org, not tied to that person. Just getting the right naming system, that doc that lives in terms of how you file all the grants, so that every folder looks the same and you can refer back. Those kinds of things that relate to the timelessness of the organization - a long-term, sustainable and scalable solution.